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Point s launches proprietary brand

Available as early as Oct. 1, 2016, the new WinterStar ST (for studdable) will be available only from Point S. Made in Germany, the WinterStar ST will be available in Canada, the United States, as well as in select European countries – Finland, Sweden, Norway and Estonia.

The new Tier 2 passenger tire will be available in 31 sizes (13 – 17 inches), and has earned a snowflake icon, which means it’s been certified for use in Canada as a winter tire. Point S says their tests prove the tire offers exceptional traction in snow and on ice.

The WinterStart ST, identified by a polar bear logo, will only be available through Point S. Although it’s new here in Canada, Point S says it’s been in production since 1996 and is well known in other markets.

“For retailers, this tire offers a selling point competitors of Point S don’t have,” says Patrick Lavoie, director of communications and marketing at Point S. “That’s added value.”

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